ROI for real estate teams and brokerages
$653 a month for a full-time employee. unlimited human seats.*
a full-time hire costs $11,011 a month, all overhead in.
$124,297 saved a year on each one
* each, three on the annual plan, billed monthly.
Prest0n employees on a real estate team’s or brokerage’s desks, modeled: value after fees, the full range and the limits.
in short
the smaller firm the report starts with, in its first year.
every firm
each firm the report models, side by side.
if things go better or worse
what each firm nets in year one if one assumption is off. each line changes one assumption, for the worse and for the better; the last changes two at once.
role by role
one full-time person in each role, every listed task given to Prest0n but the ones kept by hand.
what Prest0n does not do here
Prest0n prepares the work; your people review it and decide.
- Prest0n gives no pricing advice and negotiates nothing: agents price, advise, negotiate and show.
- Prest0n never handles earnest money or wire instructions.
- Prest0n submits nothing to the MLS: a licensee or an authorized user does.
- returned hours are capacity your team can use; they become savings only when they replace a hire, overtime, temps or outside spend.
sources
the public data the report’s wages and task hours rest on.
the modeled return
| firm (modeled) | plan | hours of work a month, once up to speed (modeled) | first-year value (modeled) | first-year cost | first-year net (modeled) | the month the cost is covered (modeled) | first-year net if one assumption is off (modeled) |
|---|---|---|---|---|---|---|---|
| Residential real estate team's support desks (5 people: a team lead and 4 staff; the team's 6 agents keep their own work, commission-based) | 3 Prest0ns, annual, billed monthly | 147 | $83,199 | $32,044 | $51,155 | month 4 | $22,465 to $101,525 |
| Residential real estate team with its agents' work (11 people: a team lead, 6 agents and 4 staff, commission-based) | 5 Prest0ns, annual, billed monthly | 335 | $83,199 | $59,031 | $24,168 | month 6 | −$22,968 to $74,538 |
| Mid-size brokerage (10 brokers and staff supporting 60 agents, commission-based) | 5 Prest0ns, annual, billed monthly | 270 | $149,593 | $52,617 | $96,976 | month 3 | $35,698 to $140,247 |
modeled estimates from the open ROI report, version 2026-11, prices as of 1 November 2026. returned hours are capacity, not cash; these are modeled, not guaranteed, and not a promise of results.
by role (modeled, one full-time person)
| role | hours returned a month (modeled) | net value a month (modeled) | share of one Prest0n's month |
|---|---|---|---|
| Inside sales agent (ISA) / lead manager | 46 | $3,775 | 109% |
| Transaction coordinator | 39 | $3,029 | 144% |
| Listing and marketing coordinator | 39 | $2,965 | 154% |
| Office manager / compliance and back-office coordinator | 38 | $3,132 | 112% |
| Listing / buyer agent | 35 | $7,276 | 81% |
| Broker-owner / team lead | 9 | $2,288 | 12% |
evidence
47 tasks; 36 rest on grade-C (weakest) evidence, 37% of the lead firm's modeled value.
- Experienced REALTORS Anchor the Industry as Housing Affordability Remains Top Hurdle (2026 Member Profile release) — National Association of REALTORS source
- NAR 2026 Member Profile: experience and hours — HousingWire source
- Real estate practice changes and what they mean for consumers — National Association of REALTORS source
- 24 CFR 100.75 - Discriminatory advertisements, statements and notices — U.S. Department of Housing and Urban Development, via Legal Information Institute (Cornell Law School) source
- Withdrawal of Fair Housing guidance documents (FR Doc. 2026-06624) — U.S. Department of Housing and Urban Development, Office of Fair Housing and Equal Opportunity (Federal Register public inspection) source
- Advisory: Artificial Intelligence in California Real Estate (March 17, 2026) — California Department of Real Estate source
- Can you use unlicensed individuals to help your Texas real estate transactions? It depends — Texas Real Estate Commission source
- Brokers, consumers should beware of unlicensed activity in North Carolina — North Carolina Real Estate Commission (Bulletin) source
- 2026 Code of Ethics and Standards of Practice — National Association of REALTORS source
- Make it a policy to protect MLS data from AI misuse — National Association of REALTORS (AExperience) source
- MLS password sharing fines to be increased, warnings no longer issued — Columbus REALTORS source
- Unlicensed Personal Assistant Access — Realcomp II Ltd. (MLS) source
- MLS data entry automation — Instafill.ai source
- How to do a CMA — HouseCanary source
- Why preparing a CMA still takes too long — Hutly source
- Listing coordinator vs. transaction coordinator — Quill TC source
- Benefits of a transaction coordinator — Quill TC source
- Best listing and transaction coordinator service — AgentUp source
- Transaction coordinator salary guide 2026 — DocJacket source
- Transaction coordination for agents — Empower Transactions source
- How long does broker compliance review take? — Empower Transactions source
- Trust account reconciliation by state — Empower Transactions source
- Broker compliance: the hidden time drain — Freedom Real Estate Services (freedom-res.com) source
- Real estate transaction management cost — ListedKit source
- How to determine your transaction coordinator fee — Paperless Pipeline source
- Almost half of listing inquiries don't receive a response from an agent — HousingWire (Mike DelPrete) source
- 2014 Lead Response Report — InsideSales.com (XANT) source
- Real estate lead conversion rate — Follow Up Boss source
- Outbound calling cost per close — HousingWire source
- Agent churn in 2025 — HousingWire (Courted data) source
- Real estate firms cite housing affordability and rising costs as biggest challenges (2025 Profile of Real Estate Firms) — National Association of REALTORS source
- Home purchase cancellations — Redfin (data center) source
- RealTrends Verified 2026 team rankings — HousingWire (RealTrends) source
- Internet Crime Report 2025 — Federal Bureau of Investigation, Internet Crime Complaint Center (IC3) source
- Real Estate Disclosures about Potential Lead Hazards — U.S. Environmental Protection Agency source
- REALTORS embrace AI, digital tools to enhance client service, NAR survey finds — National Association of REALTORS source
- Real estate AI vendor reporting — Enterprise DNA source
- CAN-SPAM Act: A Compliance Guide for Business — Federal Trade Commission source
- Pricing — MyOutDesk source
- Real estate transaction coordinator hourly wages — Salary.com source
- The social economy: Unlocking value and productivity through social technologies — McKinsey Global Institute source
- Email drains 5 hours of workers' time every day, Adobe finds — CIO Dive (Adobe Email Usage Study) source
- Benchmarking Roundup: Summary of 2023 Contact Center Benchmarks — MetricNet (webinar deck hosted on BrightTALK) source
- Meeting Optimization, Too (Doodle survey with LMRMC) — MediaPost source
- The modern salesperson is becoming a data-entry clerk (CRM Trends Report) — Pipedrive source
- Invoice processing time: benchmarks, speed, and capacity — Invoice Data Extraction source
- Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works — Orbit Media Studios (Andy Crestodina) source
- Webinar question: how many words per day? (follow-up to an American Translators Association webinar) — Training for Translators (Corinne McKay) source
- Digital Marketing Agency Pricing Guide — Clutch source
- California Business and Professions Code §§ 17940-17943 (bot disclosure, SB 1001) — California Legislature (statute text at california.public.law) source
- 16 CFR Part 465 - Rule on the Use of Consumer Reviews and Testimonials — Federal Trade Commission (89 FR 68077, Aug. 22, 2024), via eCFR (up to date as of 2026-10-07) source
- Experimental evidence on the productivity effects of generative artificial intelligence — Science 381(6654): 187-192 (Noy, Zhang) source
- Virtual Assistant Pricing & Packages — Time etc source
- Wing Assistant pricing: General Virtual Assistant plans — Wing Assistant source
- Employer Costs for Employee Compensation - June 2026 (news release) — U.S. Bureau of Labor Statistics source
- Occupational Outlook Handbook: Secretaries and Administrative Assistants (Pay) — U.S. Bureau of Labor Statistics source
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