ROI for marketing agencies
$653 a month for a full-time employee. unlimited human seats.*
a full-time hire costs $11,011 a month, all overhead in.
$124,297 saved a year on each one
* each, three on the annual plan, billed monthly.
Prest0n employees in a marketing agency or an in-house marketing team, modeled: value after fees, the full range and the limits.
in short
the smaller firm the report starts with, in its first year.
every firm
each firm the report models, side by side.
if things go better or worse
what each firm nets in year one if one assumption is off. each line changes one assumption, for the worse and for the better; the last changes two at once.
role by role
one full-time person in each role, every listed task given to Prest0n but the ones kept by hand.
what Prest0n does not do here
Prest0n prepares the work; your people review it and decide.
- Prest0n never posts to social media or sends email campaigns for you: a person publishes.
- Prest0n has no ad or analytics connection: it works from your exports.
- returned hours are capacity your team can use; they become savings only when they replace a hire, overtime, temps or outside spend.
sources
the public data the report’s wages and task hours rest on.
the modeled return
| firm (modeled) | plan | hours of work a month, once up to speed (modeled) | first-year value (modeled) | first-year cost | first-year net (modeled) | the month the cost is covered (modeled) | first-year net if one assumption is off (modeled) |
|---|---|---|---|---|---|---|---|
| Small agency (about 10 people) | 3 Prest0ns, annual, billed monthly | 274 | $220,056 | $32,443 | $187,613 | month 2 | $57,287 to $324,891 |
| Mid-size agency (about 40 people) | 9 Prest0ns, annual, billed monthly | 1,033 | $830,026 | $106,568 | $723,458 | month 1 | $236,639 to $1,245,971 |
| Small in-house marketing team (6 people) | 1 Prest0n, annual, billed monthly | 104 | $113,813 | $15,818 | $97,995 | month 3 | $27,734 to $205,789 |
| Mid-size in-house marketing team (18 people) | 2 Prest0ns, annual, billed monthly | 331 | $352,037 | $31,787 | $320,250 | month 1 | $105,443 to $610,320 |
modeled estimates from the open ROI report, version 2026-11, prices as of 1 November 2026. returned hours are capacity, not cash; these are modeled, not guaranteed, and not a promise of results.
by role (modeled, one full-time person)
| role | hours returned a month (modeled) | net value a month (modeled) | share of one Prest0n's month |
|---|---|---|---|
| Copywriter / content writer | 38 | $5,625 | 24% |
| Public relations specialist | 37 | $5,203 | 60% |
| Strategist / researcher | 37 | $5,232 | 43% |
| Account / project manager | 37 | $5,040 | 76% |
| Marketing analyst | 32 | $4,193 | 80% |
| Content marketing specialist / writer | 31 | $5,652 | 23% |
| Demand-generation / email marketing specialist | 26 | $4,669 | 23% |
| Graphic designer (image creative) | 25 | $2,831 | 37% |
| Graphic designer (in-house) | 19 | $2,282 | 20% |
| Social media specialist | 18 | $3,313 | 19% |
| Head of marketing / marketing manager | 17 | $5,116 | 19% |
| Marketing operations analyst | 17 | $2,896 | 31% |
| Events / product-marketing coordinator | 14 | $1,734 | 8.6% |
evidence
89 tasks; 73 rest on grade-C (weakest) evidence, 73% of the lead firm's modeled value.
- Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works — Orbit Media Studios (Andy Crestodina) source
- RFP Response Trends & Benchmarks Report 2025 (sixth annual) — Loopio, with APMP source
- Presentation Design Statistics to Know for 2019 — Venngage source
- A Guide to Estimating Writing Projects (V4.0) — Writing Assistance, Inc. source
- 10 Reasons You'll Want to Become an Expert at Writing Case Studies — American Writers & Artists Institute (AWAI) source
- Editorial Rates (2026 rate chart) — Editorial Freelancers Association source
- Media List Builder Hacks: Insider Tips for the Best Results — Propel source
- How to Write a Winning PR Award Entry — CoverageBook (Laura Joint) source
- Customer results: SEO agency content brief workflow — Content Harmony source
- Customer case study: digital agency with 250 clients — AgencyAnalytics source
- Customer case study: digital agency with 161 active client accounts — AgencyAnalytics source
- Digital Marketing Agency Pricing Guide — Clutch source
- PR Firm Pricing Guide — Clutch source
- Copywriter Contractor Rates 2026 — YunoJuno source
- Graphic Designer Contractor Rates 2026 — YunoJuno source
- PR Contractor Rates 2026 — YunoJuno source
- Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials — U.S. Federal Trade Commission source
- Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements — U.S. Federal Trade Commission source
- Copyright Office Releases Part 2 of Artificial Intelligence Report (Copyrightability) — U.S. Copyright Office source
- New York Enacts 'Synthetic Performer' Disclosure Law for Advertisements, Including Those Using Generative AI — Cooley LLP source
- EU AI Act Article 50: Transparency Obligations Take Effect (research note) — Cloud Security Alliance source
- Marketing budgets are flat at 7.7% of revenue, but AI-mature companies are spending 11% — MarketScale (reporting Gartner's 2026 CMO Spend Survey) source
- State of Marketing 2026: marketing data and trends — HubSpot (HubSpot Blog) source
- New B2B research finds winning marketing teams are building fundamentals, not just playing with prompts — Content Marketing Institute source
- Anatomy of Work Index 2021 — Asana source
- Survey of marketers on the time it takes to create marketing emails — Stensul source
- State of Webinars 2025 — TwentyThree source
- Social media posting frequency data — Sprout Social source
- Integrate and Demand Metric research on demand-generation data and lead management (news report) — MarTech Series source
- State of Product Marketing Report 2025 — Product Marketing Alliance source
- CAN-SPAM Act: A Compliance Guide for Business — U.S. Federal Trade Commission source
- Email sender guidelines — Google (Google Workspace Admin Help) source
- How does salesperson time saved compare when using a prospecting platform vs manual search? — Apollo.io source
- We spend way too long in meetings (eShare research) — IFA Magazine source
- Verblio's pricing & platform information for content creation — Verblio source
- Fractional CMO rates (rate benchmark) — Go Fractional source
- 16 CFR Part 255 - Guides Concerning Use of Endorsements and Testimonials in Advertising (as revised 2023) — Federal Trade Commission, via eCFR (up to date as of 2026-10-07) source
- 2025 Global Digital Marketing Industry Report — DesignRush source
- Annual Blogging Survey 2025 (12th annual) — Orbit Media Studios source
- Employer Costs for Employee Compensation - June 2026 (news release) — U.S. Bureau of Labor Statistics source
- Occupational Outlook Handbook: Market Research Analysts (Pay) — U.S. Bureau of Labor Statistics source
more from prest0
- home
- pricing
- open ROI reports
- Prest0n for law firms and legal teams
- Prest0n for marketing agencies and teams
- Prest0n for CPA, accounting and finance teams
- Prest0n for real estate teams and brokerages
- Prest0n for insurance agencies and carriers
- Prest0n for property management companies
- Prest0n for growing businesses
- mission
- team
- security
- get your free internship